The digital marketing trends of 2019 will see an increase in the use of various marketing automation tools and techniques, with a goal of identifying individuals and segments, so as to provide customized marketing or content experiences. A higher degree of importance will also be placed on conversion rate optimization, whilst lesser obtrusive methods of compelling users to take favorable actions on websites and apps, will also be devised. Function reliant websites will see a need to make aesthetic user interface improvements, for uniqueness.
Conversion rate optimization is a process of improving the rate at which identified users or segments are performing certain actions. Conversion, in terms of websites and mobile apps can be identified as a sale, a newsletter signup, an advertisement click or even a landing page view. Conversion rate optimization can only be achieved once the quality traffic, metrics have been improved, this can be achieved quickly, through the use of paid advertising.
Broadly described, marketing automation is any online or computer software that helps automate marketing actions and customer engagement. An excellent example of marketing automation in action would be the social media ads we see on our home feed, this type of marketing content is pushed to our feed as a result of the content that we have viewed previously, and identified by the data that was generated as a result of our usage actions.
Websites that generate traffic as a result of providing an online service or certain essential functionality, will see the need to make aesthetic user interface improvements as more competition enters each space within which they compete. For instance, most classified sites provide similar functionality and layout designs, that from a marketing perspective, the first movers who provide something totally unique and more design oriented, have every chance to capitalize on the opportunity of users, looking for something fresh and different.
2018 saw a rise in the use of Chatbots and marketing automation, backed by artificial intelligence. Alibaba’s ability to handle its record breaking Singles day sales rush, is purely attributed to artificial intelligence powered chat and marketing content generation. Although Chatbot’s and marketing automation generated content is now within the reach of even small scale websites at a very minimal cost, machine learning and artificial intelligence powered marketing platforms and services will see a surge in popularity in 2019 and beyond.
This is a work in progress article, that will have more content added to each of the different subheadings, as well as more trends and techniques used by marketers for optimizing digital marketing efforts. Tutorial and infographic links as well as how to videos, will also be added on here, or in the article page below in the future.