Google Ad Essentials, Search, Display, Video


Google Advertising Essentials
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Effectively running Digital Marketing Campaigns within the Google Eco system is an essential skill set that every Digital Marketing professional, must specialize in. Google Advertising has three main campaign types, Search, Display and Video, these options along with other advertising product offerings by Google can help businesses, Drive Sales, Generate Leads, Increase Website Traffic, Influence Consideration and Build awareness....




The Google Marketing Platform


The Google Marketing Platform
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Building a technology backed marketing stack, that marketing executives can leverage to analyze, improve and execute marketing activities, has become an extremely important point of focus for many future oriented marketing departments. Delivering content, ads and experiences, at exactly the right moment when they are required by the consumer, is what the Google Marketing Platform, properly utilized, promises to deliver. Its offering of several tools, are an essential set of resources, that can be used to, not only learn the entire data driven digital marketing cycle, but also to supplement or build an organization's own marketing stack...




Content Writing for Digital Marketing


Content Writing for Digital Marketing
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Content writing for web copy, is fast becoming a highly sought after expertise in today’s digitally dependent consumer markets. Not only are shoppers buying more online, they are also researching through search, looking for advice and validation, every time they are faced with making an import purchase decision. Content writers ensure that relevant information is presented to consumers, whenever they search online with a specific search query. Content writing, ultimately aims to create landing pages that rank on search result pages, with the objective of driving more traffic to websites and online digital assets...




Google Data Studio for Web Analytics


Google Data Studio for web analytics
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Google data studio helps convert data into live, interactive decision dashboards, presented in the form of beautiful visualizations and reports. Not only does it connect to a variety of different data sources out of the box, it also accommodates custom data inputs, either through custom connectors or even CSV file uploads and Google Sheets. Using Google data studio for web analytics will enable digital marketers to collaborate, make decisions and share progress, on different marketing efforts, all on a free, dynamic, data visualization platform...




The Google analytics essentials


The Google analytics essentials
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Learning how Google Analytics works, and gleaning useful information by its use, in various marketing scenarios, is an essential skill set that every marketing department should acquire. Marketing personnel, across the board must realize that we now live in a digital world, that provides numerous opportunities for companies to gain a competitive edge. Digital analytics provide feedback that enables decision making based on data, and Google Analytics is one of the best platforms to hone a marketers analytics expertise...




What is data driven digital marketing


What is data driven digital marketing
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Data driven digital marketing is a process of continuous, digital presence optimization, that uses metrics and dimensions to show performance improvements from one time period to the next. Digital marketing is a process that uses a combination of digital content and online, or in app marketing efforts, in order to promote brands and companies. The data generated from these digital marketing efforts are funneled and filtered through analytics solutions that are able to provide quantitative measurement levels, based on which, future performance improvements can be monitored...




The game changer that is WordPress Rest API


The game changer that is WordPress Rest API
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Ever wanted to convert that awesome, but complex web or mobile app idea into something that actually works, but just didn’t have the necessary backend coding skills to make it happen. WordPress Rest API can help make your app ideas a reality, because it lets you access, display and edit the data in the database of a WordPress site, without admin credentials or directly interacting with the WordPress user interface itself. This means we can now build apps in any way, shape or form, by using WordPress as the backend engine of our custom apps...




Graphic design creations explained episode 1


Graphic design creations explained episodes
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A series of episodes featuring three graphic design creations per episode, with a brief explanation on how each design was created. Although we do not dwell on the specific tools used in the process, as most creatives would already know about the necessary tools required for graphic designing, while interested enthusiasts will definitely research the necessary tools, rather we elaborate on the techniques used in creating each of the design pieces, giving creatives and designers a sense of how to approach each of the creative tasks or graphic design processes...




App ideas and user interface designs episode 1


App ideas and user interface designs episodes
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First in a series of episodes pitching new app ideas along with their associated user interface designs. Each episode will present three app ideas along with the initial mockup of how the apps will look as well as a basic explanation of how they will function. Want a detailed explanation of each app page and functionality along with a working user interface design, for any of the apps featured in this particular episode, then drop us a line on our reach page at happilyon.com, and we will make considerations based on the requests and feedback received...




Going from UI design to working user interface


Going from UI design to working user interface
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User interface design for web and mobile applications, is increasingly becoming easier for app designers, due to the availability of numerous creative utilities with enhanced features as well as the plethora of free online UI design resources. A simple online search will yield plenty of results for inspiration and ideas on UI design. The explosion of free icons and vector image providers on the web has also simplified the process of creating a UI design. So how then do we convert that beautiful UI design into an actual working user interface...




Become a creative now easily


Become a creative now
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Become a creative now with these easy to follow tutorials and free software. The five main topics for becoming a creative have been covered, Vector Designing, 3D Animation, Music Production, Graphic Design and Video Production. Each video is under ten minutes and each topic is covered in two videos. Grasp the basics, and get ready for more intermediary level as well as commercial software tutorials...




Getting Started with GIMP for graphic design


Getting Started with GIMP
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GIMP is a cross platform image manipulation program, popularly used as a free alternative to Photoshop. Although free, GIMP is just as good as Photoshop in many of the image manipulation tasks, especially when used with external plugins that extend its functionality or improve on productivity...




Getting Started with LMMS for music production


Getting Started with LMMS
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One open source software that is lacking currently, is a good music producing Digital Audio Workstation DAW, something that can rival FL Studio or Pro Tools and can do for music production what Blender has done for 3D animation. LMMS is a free music making software that has a layout similar to FL Studio, in fact early version of FL Studio looked similar to LMMS. In this tutorial series we setup LMMS as a DAW and show, how with the use of external VST plugins, it is possible to accomplish all tasks required for music production...




Getting started with resolve for video production


Getting started with davinci resolve
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Davinci Resolve is a video editing, color grading and audio post production powerhouse, that not only lets you create amazing looks for your video content but also mix and master your audio. The free version contains all of the core features except for coloration and some effects. This easy to learn software has a very well laid out user interface that lets you progress step by step from raw video and audio content to final production...




Getting started with blender for 3D animation


Getting started with blender
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Blender is probably the best free piece of creative software available today, it is equally as good as any of its commercial rivals in 3D animation, and its feature set go beyond simply creating 3D animation, but also extend to Game Design, Graphic Design, Motion Graphics and Video Production. The different render engines and shader options that can be used within Blender helps create amazing visuals...




Getting started with Inkscape for graphic design


Getting started with inkscape
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Inkscape is an awesome piece of free software that helps with the creation of vector graphics, graphic designs, font creation and as well as other creative visual tasks. Although primarily viewed as a vector drawing application, its graphic design capabilities are much more versatile and some of its features are equally as good as any commercial alternatives out there if not better...




Free social media banners project


Free social media banners
Download on GitHub

We are happy to give away, social media banners, a free digital marketing resource and Github project where we will continually add more pattern, designs and social media networks to the collection. The banners have been created according to the correct size spec. For custom icons or logos created in a similar pattern drop us a message here reach page.




Marketing, web design, user interface review


marketing web design user interface review
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A series of reviews to showcase the concepts and technologies behind digital marketing, web development and user interface designing. The following videos are the first in a series of reviews that will randomly pick and review case studies, live sites and resources from around the digital world...




WordPress Bootstraps 4 Jumbotron theme


wordpress bootstraps 4 jumbotron theme
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We are happy to announce the release of the free WordPress Bootstrap 4 Jumbotron, Happilyon theme. Although primarily aimed at developers with a basic understanding of web design and development as well as WordPress, the important bits of code are well commented, so anybody with a little bit of effort should be able to get this to work. Just read the info below and follow the instructions as well as the themes project page at WordPress and GitHub...




What is Google Analytics and Google Tag Manager


google analytics and google tag manager
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Google Analytics is, the most easily accessible piece of analytics software and probably the most widely used one as well when it comes to tracking web and mobile application performance. Its seamless integration with other Google services such as Google Tag Manager and Search Console, makes it a no brainer of a choice as the go to option for web analytics tracking. The only problem is that, the Google Analytics tag is not the only data tracking code, that will probably be used within an application, during its lifetime, as there are many other analytics trackers out there that you might want to use at some point in time. Hence the need for Google Tag Manager, which provides one central location to manage all your analytics tracking tags while providing one single snippet of code to fire multiple analytics tags within an application...




Web and mobile app development agreement


web and mobile app development agreement
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Ever wondered why we are prompted to agree to the Terms and Conditions while using or signing up for online services or social networking sites, well these stipulations are mainly in place for the protection of the service provider or social networking site and govern how a user’s account or data is managed. Although it is the duty of the web or mobile application developer to craft a solid set of Terms and Conditions for the protection of the developer as well as his client, it is first a necessity to draw up an agreement for the protection of the developer in the event of unforeseen liability claims. Below is a sample development agreement for a web or mobile application project, that can be customized to suit any need...




PWA and SPA the future of app development


PWA and SPA the future of app development
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Responsive web designing, or the concept of designing compatible web apps that automatically fit the screen resolution of all devices and browsers, has become an essential skill that every web designer should have. The critical need for Responsive web designing has come about from the exponential spike in smart device internet users across the globe. Progressive Web Apps (PWA) and Single Page Apps (SPA) are two app technology cum design concepts that can help further bridge the gap between the internet and smart device users, to deliver an almost native app like user experience while consuming website content...




Easily understand JavaScript through TypeScript


Easily understand JavaScript through TypeScript
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Life is too short to learn more than one programming language, so the best programming language to learn should be decided, based on what is being developed or what you want to build. For instance, if the requirement is developing games or native mobile apps, then C# would be a good option, as it is the language required for both Unity 3D and Xamarin, two platforms that help game and native app development. If you are a front-end web developer and Hybrid app technologies entice you, then hands down the best language to learn is JavaScript...




Using analytics to optimize online marketing


Anlytics and the Sales Funnel
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The marketing conversion funnel is more or less the same process irrespective of whether its online or offline marketing efforts that have been undertaken. Though different implementations and interpretations may introduce varying degrees of complexity into the process, at its core it requires only three steps. Connections made or the number of contacts effected, finding out the most viable contacts or leads from all connections made, and finally making the sale and remarketing to the most favorable leads...




Free marketing automation with Mautic


Mautic Marketing Automation
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Marketing automation is the process of automatically funneling prospects, contacts and leads through a predefined path up until the time of sales conversion. It is essentially, setting on autopilot the task of harvesting and nurturing leads while maintaining the individuality of each correspondence. Imagine a system where all contacts and leads are segmented into different categories right from the time of first contact, and then graded based on a point system that keeps track of progress down the funnel. Wouldn’t this help the marketer make better, more meaningful connections, well this is exactly what marketing automation with Mautic facilitates...




What is WordPress multisite and how to use it


What is WordPress Multisite
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If you don’t already know, here is a cool feature that WordPress supports, it can create multiple sites using one single WordPress installation instance. Meaning that a domain owner can, technically, install WordPress once and thereby create an infinite number of sites based on that single installation. When creating multiple sites with WordPress, it presents two options, either create multiple sites within sub directories of the parent domain or multiple sites directed to different sub domains derived from the parent domain...




Finding the best value web hosting service


Finding Best Web Hosting
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Rule number one in finding and evaluating the best value web hosting service for domains and websites is finding the Regular Rates page. Every single web hosting provider out there offer great value discounts from time to time on the first year of hosting a new website, some even promote unbelievable sounding offers. But the truth is these offers only apply for the initial term of the contract after that the regular rates, which are always in fine print become applicable for the web hosting service that has now locked in a customer who would dread migrating to another host...




Setup WordPress on your web hosting account


Setup WordPress On Web Host
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Although all most every web hosting provider gives you the option to point and click install WordPress as your website, we wanted to document the process of installing WordPress the developer way. This method would be necessary if your hosting provider does not have a one click WordPress install option by default or if you want to dig deeper and install WordPress in different configurations, for instance in multiple folders on a shared hosting account...




How to get your web domain and web hosting


Get Domain Web Hosting
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When purchasing a web domain and obtaining a web hosting service the first decision to make is whether you get both services from a single vendor, or do you buy the domain from one service provider and host the website with another. Usually we buy a domain from a certain vendor and then point that domain towards a different hosting service provider. The reason being that some offer better deals and services as domain name sellers while some provide better facilities and features when it comes to web hosting. Preventing vendor lock-in is another good reason for choosing two different providers for the two different services required...




What is the best free infographic maker


Free Infographic Maker
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Infographics are simply visual representations of some information or data regarding a particular subject matter. The popularity of Infographics has skyrocketed in the recent past, mainly due to the high impact and better performance that visual content demonstrates when consumed by a target audience, as such, we wanted to review some of the best free infographic makers online based on trend popularity...




Generating CSS driven SVG animation


CSS SVG Animation
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In designing the user interface of the, happilyon.com website, we wanted to create pure CSS driven SVG animations that worked and looked the same cross device and browser while maintaining the responsive web design guidelines on which we develop websites. While SVG images are essentially lines of code that can easily be manipulated through CSS animations such as transitions and transforms or using libraries such as the popular animate.css library, the challenge is when we need to create more complex animations similar to what JavaScript or related libraries like Snap SVG can do when paired with CSS and SVG images. Some examples of the animations have since been moved to the bottom of this original article page....




Responsive web design with Bootstrap


Responsive Bootstrap Web Design
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Gone are the day when Responsive web design was just a buzz word and people saying you couldn’t possibly get away with creating one website for all devices and browsers, well guess what, it has now become the norm, and even search engines give preference to mobile friendly websites while search trends over time prove that Responsive web design should be the go to option when creating a new website. Even websites that do not practice Responsive web design most certainly have a mobile friendly version and if they don’t, they should as mobile penetration of online browsing has exploded and is only set to grow further. The only foreseeable threat that Responsive web design may face is through mobile apps that can provide structured content derived from a regular website...




3D Social Icons


3D Social Icons
Download on GitHub

3D social icons in SVG – A growing repository of social and other icons designed to look like 3d shapes, we intend to add many icons as possible so check back for more icons soon. Need any icon designed this way then send us a request from the reach page.







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